Executive Social Media Coaching
Executive Coaching for Social Media: Get in the Game!
As a leader in your organization and in your field, you have a unique opportunity to drive business goals and objectives through your personal use of social media. You are already a thought leader in your industry—someone whom people respect, and someone with important insight into the markets and customers you serve. The truth is people want to connect with you. Your efforts to engage with social media communities around your industry can pay serious dividends for your professional career and your organization.
So why aren’t you already doing it?
You’re busy. Your job is too important to let this social “stuff” get in the way. You’re concerned about confidentiality, or competition. You’re too old for kids’ games . . . blah, blah, blah.
You don’t know how.
While many social networks are simple in principle, there is a steep learning curve for figuring out how to engage efficiently with authenticity and purpose.
You don’t know how. But we do, and we know it can be awkward and embarrassing to admit that you don’t know how to do something. We are willing to work with you, one on one, privately and confidentially, to teach you how to build a valuable, personal, social media presence.
You don’t have time for trial and error, and we won’t waste your time. We offer personal, private coaching in the comfort of your office or home. We will work with your calendar to minimize the impact of the coaching on your busy days. We don’t rely on cookie-cutter approaches and do-it-yourself handouts.
We start with a personal inventory to assess your social media opportunities. Then we choose the right tools for your goals, and get them set up for you to use. Then we establish an “engagement routine” that you can fit into your daily schedule, and we help you make a discipline out of social media, so that it becomes an ingrained habit and a natural extension of your work. Finally, we work with you to sharpen your messages and personal “brand” to maximize your impact and extend your influence. This process takes approximately three months, during which time you will become proficient and fluent in the use of personal social media, and you will see results in the strength of your networks and the impact of your communication on your colleagues and business communities.
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